colonialism - 1163 Words

How should we evaluate colonialism? The colonial era lasted for 50-80 years in most African countries and left a lasting legacy. But many years pass before the definitive balance of its legacy can be properly struck. On the one hand, it is easy to see the destructive forces that were set loose; on the other hand, there was also a record of high-minded devotion and desire to serve the interest of the people who had come under foreign rule. Although Western countries had been in contact with Africa since the 16th century, it was not until the late second half of the 19th century that explorers opened its interior. And it was only in the last quarter of that century that land-hungry Western European powers divided among themselves, Africa†¦show more content†¦No understanding and appreciation for the democratic process were fostered. Hence, when colonies became independent their people were not prepared to choose their own leaders and parliamentary representation. They suffered more than 30 years of military dictatorships and African elites who legitimized oppression of their fellow Africans. In these newly independent states wealth was developed for a privileged few and not for the use of many people. Products were manufactured for the upper crust of society and the rest were for exports. But there is also another - but nearly forgotten - side to colonial history. Although it is not politically correct to say it: colonialism was a blessing in disguise. Until 1900 there were still some Arabs practicing slavery in east Africa but colonial laws wiped out this practice. In the interior, slave raids between warring tribes were also ended. The large number of tribal wars, which had weakened Africa for many centuries, were also greatly reduced. Some European powers developed the territories they colonized. They built roads and railways to connect strategic places. Telegraph lines were constructed. The Africans were amazed that these lines going through their valleys and over the hills were able to carry messages to people at various stages along the lines. A line connecting Cape Town with Cairo wasShow MoreRelatedColonialism : Colonialism And Colonialism1821 Words   |  8 PagesJà ¡fia Petersen ENL 110B Professor Evan Watkins November 18th, 2014 Post-Colonial Colonialism Although Edward Said is one of the intellectuals who helped start the field of post-colonialism, the topic of colonialism in Orientalism raise the following question: is there such thing as â€Å"post-colonialism†? Is colonialism not happening every day in various forms? It seems that the only difference from modern colonialism to its classic meaning is that a ruler representing the colonizer has physically leftRead MoreColonialism740 Words   |  3 PagesPolitical legacy of colonialism in India A lot of countries were experienced of political legacy of colonialism. This essay will focus on concept colonialism and its reasons. This notion could be defined in different ways. Colonialism is a situation of some territory which ruled by another country. Colonialism is a political-economic phenomenon whereby various European nations explored, conquered, settled, and exploited large areas of the world. Colonialism developed from imperialism, which canRead MoreColonialism2524 Words   |  11 PagesDefine Colonialism (Western) Colonialism: A political-economic phenomenon whereby various European nations explored, conquered, settled, and exploited large areas of the world. The purposes of colonialism included economic exploitation of the colonys natural resources, creation of new markets for the colonizer, and extension of the colonizers way of life beyond its national borders. In the years 1500 – 1900 Europe colonized all of North and South America and Australia, most of AfricaRead MoreColonialism : A New Type Of Colonialism2124 Words   |  9 Pagesdeveloped. Colonialism is the reason why most of the world’s countries are still described as developing Nations. Colonialism is when a ruling power takes control over an alien people or a nation that is separate from their own, over an extended period of time. The legacies left by colonialism have made it difficult for those countries to build back their economies, governments and gain overall stability. As those countries that were colonized tried to develop, a new type of colonialism called neo-Read MoreColonialism And Post Colonialism By Ania Loomba886 Words   |  4 Pagesthe concept of colonialism and post-colonialism, with a particular focus on the impact in planning. Although both concepts are not new, Ania Loomba in her book â€Å"Colonialism and Post Colonialism† provides a m ore exhaustive research on the regards. She argues that colonialism is the physical occupation of territory whereas post colonialism deals with effect of colonization on culture and societies. She also expanded the concepts including two new terms imperialism and Neo-colonialism. This is notRead MoreEssay on Colonialism740 Words   |  3 PagesColonialism It is almost a given now that most everyone considers colonialism as a mistake. They thought that the spreading of ideas, culture, and religion would have a positive effect on the native cultures they colonized. In fact though, these changes had an adverse effect on the peoples of these countries. For although many laud the efforts of these countries to spread Christianity, some question the motives of these countries in dealing the everyday needs of these people. In seeing theRead MoreAfrican Colonialism During Post Colonial Colonialism2100 Words   |  9 PagesIt is evident that European colonialism had deeply affected the political system within post-colonial Africa. One of the main leading legacies of colonialism that hindered the development of post-colonial African states would be the ethnic division and the state conflicts resulting from ethnic rivalry after independence . Scholars would argue the weakness within African politics would be due to creation of forty new states b rought about by the European colonial powers in the Berlin Conference ofRead MoreColonialism And Imperialism1836 Words   |  8 Pagesâ€Å"What do I think of Western civilization? I think it would be a very good idea.† – Mahatma Gandhi â€Å"I would say colonialism is a wonderful thing. It spread civilization to Africa.† – Ian Smith Over the centuries Colonialism and Imperialism have been viewed, justified and experienced differently throughout the world. The very idea created questions of both legitimacy as well as indignity in the minds of historians, writers, scholars and critics of the world. However, the growing incongruence andRead MoreColonialism in Nigeria1132 Words   |  4 PagesWhat is Colonialism? Colonialism is a system where one country has taken over another and foists its political power, culture, religion and language on it, or as Kozowsaki puts it: â€Å"Colonialism is a system of direct political, economic and cultural control by a powerful country over a weaker one† (Kozlowski, 46). The following essay takes two underdeveloped countries – Nigeria and Iran – and assesses the impact of the colonial era on their contemporary politics and political systems. More specificallyRead MoreThe Selfish Act Of Colonialism : A Nascent Of English Colonialism1741 Words   |  7 Pagesis completely a nascent of English colonialism, because it’s plot is based around colonialism. The story describes white men inhabiting an island and proceed to fight for control, without any input by the natives. What makes this a story specifically about nascent English colonialism is the alluding fact that humans are power hungry, which will prove to be true within the Engl ish government when they start to invade other countries. The selfish act of colonialism is revealed through the characters

The Failure of Anti-Smoking Ad Campaigns Essay - 1077 Words

For decades, researchers and scientists have been studying on the impact of anti-smoking advertising campaigns .As a result of some research , main question arises : â€Å"do anti-smoking ads really have an impact on people’s decision about quitting smoking?† or â€Å"do they really work?† It is a controversial issue and plenty of studies and investigations support that there is no clear evidence to prove they have a significant influence on adults’ or youth’ decisions. The most striking reason of why anti-smoking ads fail is that there is not enough attention to encourage smokers or they are not supposed to prevent people from smoking. The reason is advertisements are made to profit .Anti-smoking ads are not advantageous or profitable. Thus,†¦show more content†¦For example, when they see ashtray, cigarette holder, their brain gets into action for smoking. Nicotines withdrawal symptoms are powerful and hit the fastest of all drugs and it h as no alternative .So it is not easy to cope with its absence. Physical and psychological handicaps are also some negative sides of the nicotine withdrawal syndrome. These are the symptoms and people experience cigarette craving, depression, insomnia, irritability, nervousness, anxiety, concentration difficulties and weight gain. Each person has their own set of withdrawal symptoms. Usually the symptoms are most severe during the first 3 days following cessation, but may continue for weeks. Even symptoms like craving and urgently needing a cigarette may continue to show up for months after quitting. The severity of these symptoms depends on the number of cigarettes smoked daily and duration of usage. (Hesami,Alvanpour,Kashani,TaftiHeydari,2010) Anti-smoking ads don’t use much effective tactics compared with smoking ads. When we consider the smoking ads, they have a strong tactic. For example, movies make cigarette smoking cool. Similarly, in real life or smoking commercials c elebrities attract attention by their fans. Some people see them as an idol and do what they do. When we handle the anti-smoking ads, â€Å"selling disease and death† is the main theme. Disease and death messages, discuss how smokers suffer from serious diseases such as emphysema and lung cancer. The aim of these ads isShow MoreRelatedAnti Smoking Ads1293 Words   |  6 PagesCDC Anti-Smoking Campaign Ads From the common cold to deadly viruses, there are threats to public health everywhere in the world, whether they are caused naturally, intentionally, or accidentally. Providing strategic direction and support against these threats is a national health organization known as the CDC (or the Centers for Disease Control and Prevention). The CDC is one of the most predominate national health institutes the United States and the world. Its main office is located in AtlantaRead MoreThe Issue Of Cigarette Advertising1719 Words   |  7 Pagesgovernment and other federal regulations such as the First Amendment have the power to restrict tobacco advertising? Many will argue tobacco use is unhealthy and can cause long-term health related issues such as various forms of cancer, asthma, lung failure and or heart disease – the number one cause of death in the America. Although these claims may be factual, others, however, argue tobacco use eases their stress and is a habit relatable to someone who bites their nails when feeling nervous or anxiousRead MoreThe Cipollone Vs. Liggett Group, Inc. Case Against Three Tobacco Companies749 Words   |  3 Pagesrisks that came with smoking. The jury agreed that the tobacco companies had failed to warn smokers of the dangers prior to 1966. â€Å"The jury also found that Mrs. Cipollone had voluntarily and unreasonably encountered a known danger by smoking cigarettes and that this conduct by Mrs. Cipollone proximately caused her lung cancer and death† (CIPOLLONE v. LIGGETT GROUP, INC†). It was decided to appoint 80% of the blame to Mrs. Cipollone and 20% to the tobacco companies for the failure to warn consumersRead MoreAnti-Drugs Policies in the 1960s Essay1006 Words   |  5 Pages Drugs have been influencing the ideas, culture, and music of America for ages. Illicit narcotics have left the Union in a state of immense debt. Anti-drug policies have been dumping billions upon billions of dollars in prevention, punishment, and rehabilitation. From the roaring twenties, to the prohibition, drugs have always been fought (Bailey). Most times, the drugs start off as medicines and end up being harmful (Morris). Perhaps, the most prominent and influential eras of drug use in AmericaRead MoreBurger King Case Study1295 Words   |  6 Pagesset of product offerings. In 1957, the Whopper was the first major addition to the menu; it has since become Burger Kings signature product. Conversely, BK has introduced many products which failed to catch hold in the marketplace. Some of these failures in the US have seen success in foreign markets, where BK has also tailored its menu for regional tastes. After the purchase of the company in 2002, Burger King began to aggressively target the 18–34 male demographic with larger products that oftenRead MoreObesity : The Consumption Of Unhealthy And Overly Processed Foods1645 Words   |  7 Pagestax will work in an almost identical way that the tobacco tax of 1969 has reduced the use of tobacco. After the tax was passed, sales in the companies began to decline, especially so when the government used revenue to promote anti-smoking ads and campaigns to prevent smoking or help smokers quit. Multiple studies reported that tobacco taxes have a well-documented â€Å"effectiveness in reducing overall consumption and prevalence of tobacco use and improvement of public health† (Chaoupka 1). If stipulationsRead MoreThe Legalization of Marijuana: An Argumentative Essay1704 Words   |  7 Pagesapproved laws permitting land and assets build from drug revenues to be impounded and confiscated by officials. During the Reagan administration, drug therapy programs and education programs were started, which also included Nancy Reagans Just Say No campaign in which kids were educated through by media messages and slogans to refuse to accept offers concerning drugs (Hamowy, 1987). In order to express this reason, the difference between prohibited and permissible substances (particularly alcohol andRead MoreMacro Environment of Sony7795 Words   |  32 PagesCampbell’s soup, Hallmark cards, Microsoft, IBM, Apple, Pepsi, McDonald, Sony, etc. Their names have become â€Å"cultural icons† and enjoy powerful advantage over the competition Because of the escalation of new-product costs and the high rate of new product failures, many companies prefer to leverage their brand equity through brand extension rather than risk launching a new brand. Brand equity facilitates the acceptance of new products and the allocations of preferred shelf space, and enhances perceived valueRead MoreStrategic Marketing Planning for Non Profit Organization9605 Words   |  39 Pagescombine the best aspects of both these approaches, and appeal to both the heart and the head. Mothers Against Drunk Driving, one of the most effective advocacy groups of modern times, is famous for the powerful emotional appeal of its advertising campaigns and legislative testimony, which prominently feature the victims of drunk drivers. But supplementing these classic marketing techniques, MADD also deploys equally classic communications strategies — position papers, voter’s guides, legislative briefingRead MoreFear: The Potential of an Appeal Neg lected by Marketing6082 Words   |  25 PagesFear: The Potential of an Appeal Neglected by Marketing MICHAEL L. RAY AND WILLIAM L. WILKIE neglect the fear appeal a M ARKETING S failure tooftake full advantageis of prime example of the field s communication research findings. While a large number of behavioral studies on fear have been published, marketing ignores their hints for segmentation, communication goal setting, message construction, and product differentiation. Instead of looking at these detailed results, marketing seems content

Consumer Reviews in E-Commerce Transactions

Question: Write a formal report from a management perspective that critically evaluates (a) selected Case Study/ies, analysing and discussing the management of information through the implementation of E-Business, e.g. the design/implementation, benefits and risks, models and strategies used and the impact E-Business had on the organisation.? Answer: Introduction This report analyses the E-business model of Amazon. com. Amazon.com is a well known e-commerce company operating globally in the internet based retailing domain. Information Management and Customer Relationship Managementupport the business strategy of this company. Initially, this company was in the Business to Customer and Business to Business relationships while later on it shifted to customer to customer model. The business model cannot be only termed as internet services; it is a mixture of retailing and the kindle eco system. Thorough research is made to study the implemented E-business strategies undertaken by Amazon and the benefits, risk involved and particular limitations are discussed. Benefits of this model are that many large e-commerce sites sales their own products through amazon.com. It can reach to a wide range of customers across various geographical locations, thus increasing the sales volume of the company and providing wide range of options to the customers. According to Chiu et al. (2014), the risk involved is that many retail companies are adapting e-commerce models due to which competition have become intense, for this reason Amazon spends a good amount of money in RD. Amazon is constantly explorating for new strategies to outperform the competitors and hold a large portion of the market. Amazon Marketplace is a third party selling platform offering goods and services at a discounted price through online shopping mall. Management can take the advantage of online sale 24/7 and reach to a wide geographical reach and easy buying and selling procedures helps to make a fast turnover. Amazon takes a charge derived from formula involving sale price, a variable closing fee, a referral fee and a fixed charge. Amazon web services includes a host of web services under various heads namely, computer related, Content delivery, Database, E-commerce, Storage, support. Impact of e-commerce model on Amazon is huge which helps in the value proposition of price and convenient product across all categories, allowing extending in new markets and deepening the customer relationships. E-Business Analysis and Evaluation Infrastructure: Amazon keeps the client of the data secret, unlike other companies. Consumer search directly on the Amazon website to buy goods directly and the core data of the consumers are not sold to the third parties unlike other businesses. On the other hand, Amazon innovatively uses this data to promote its own products. The entire delivery process is driven by the recipients, which supports both traditional as well as alternative delivery process. In the digital economy, this proposition helps to integrate the entire delivery process and makes it user friendly towards customers. Amazon also includes full support to online platform- from initial search for services and goods to recorded delivery and sales return. Additional customer services information and adverse search can also be initiated (Huang and Benyoucef 2013). Environment: Many retail companies are applying the same e-commerce model as that of Amazon, so Amazon has to work in a competitive environment. Companies like Amazon, maintaining large locations are facing a disruptive and dramatic change in their business model. Online business models like that of Amazon enables the users how the goods and services will be delivered to them. Interactive care services and integrated customer information based on supporting electronic identities and personal preference will quickly gain in importance (Shaikh and Gupta 2014). Strategy: Strategy Explanation Making lucrative offer to prospective clients Offers made by Amazon are well thought out and lucrative to lure in customers. Passing on only the useful information Redundant data are blotted out and only useful data are passed on to increase productivity. Keeping only small but highly efficient team Small team makes the work smooth and effective. Talking only when needed Being verbose is not all welcome in Amazon which helps to cut out wrong information. Getting adversial Adversity makes an employee build overall skill and they learn to maneuver difficult situations. Table 1 showing the strategy undertaken by Amazon (Source: Hannak et al.2014) E-procurement: The process of e-procurement done by Amazon that is spot buyer requirement is not done by conventional e-procurement shopping and search options. In the case of Amazon, user punches out to Amazon and then shops around in the consumer- oriented market before getting approvals in e-procurement application. In e-procurement process the bottom line is that the process where Amazon is financially intermediated into every transaction can be very efficient and also user friendly from a requisitioned point of view but is not very effective from a financial standpoint in the real world. This company has one of the most innovative and technologically advanced e-procurement processes in the online retailing space and the model is copied by many others online retailers. E-marketing: Marketing methods Description Onsite product reviews Inclusion of products review on site is helpful in selling of products fast. About 88% of the customers review the products review the products before purchasing. Cross selling related products Cross selling is an important method of increasing the overall average order value of Amazon. Amazon has added various sections like Same products , Customers who brought this, also brought. Creating tons of contents Amazon has nearly close to 2.5 billion on site pages on Goggle. The more pages a company has better are the chances of ranking Fast page speed Amazon has a reputation for a fast page speed, creating a large impact on user experience and sales. Personalizing the shopping experience Amazon has a personalized way of selling products. On viewing pages viewers can see sections like Related to items you have searched, Most viewed etc., thus having a personal touch to the overall experience. Reviews comments by users Reviews are a way of creating reliability in the minds of customers. Amazon has an onsite review page, thus helping customers taking a fast decision regarding purchase of products. Recommending similar products Recommending similar products helps Amazon to sell more than one products including similar products. Table 2 showing the e-marketing strategy undertaken by Amazon (Source: Einav et al.2014) E-scm: Diagram 1 showing the E-scm strategy undertaken by Amazon (Source: Benlian et al. 2012). Amazon has a unique strategy of having a supply chain management model, by starting from customers and then moving backwards. Amazon is really innovative on their supply chain management process, by constantly bringing in new technology to improve the supply chain management process. E-crm: CRM is an activity by which most regular and loyal customers are retained by the company. Relationship Management, Database Marketing is ways of CRM. Amazon builds and maintains the list of client databases and takes onsite feedback from them. The personal touch the company brings in, in the form of product suggestions helps to build trust among the customers. Amazon has realized long back that customer relation is of utmost importance and is trying hard to retain loyal customers. Benefits of implemented strategy: Benefits Explanation E-Business change management Amazon does not stick to a single model for a long time. They are constantly finding new ways to innovate the business models and upgrade their model. Prime offerings Prime offerings include facilities like 2 day delivery and access to the streaming called Amazon Instant Video and will be able to borrow millions of books from Kindle website and premium customers will be able to get exclusive offers and discounts from Amazon. Customer offerings Amazon comes under the Top 100 brands globally, known for taking care of the customers. In a recent study it was found that highly satisfied customers are more likely to do business with the company and spread word of mouth publicity. Competitive Advantage Personalization includes providing search options of similar products and provides other options like Most searched, Also Searched options thus pushing customers to purchase more products. Reliability and Security Currently, Amazon boosted up the cloud computing services and the business of leasing out of server space in the large data centers. The infrastructure of Amazon is great and they are regularly updated. The problems of Server breakdown and hacking of websites are very less due to a strong infra structural set up. Kindle Universe Kindle is one kind of innovation changing the way readers used to read books. It started as a reading device but now operates in the tablet and mobile devices. Globalization Amazon operates on a global scale. The models that are applied by Amazon are put up on a global scale, which makes the model universally applicable. Costs and Risks Amazon being an innovative company spends a good amount of money on the Research and Development. The risk of the model decreases to a low level. Table 3 showing the Customer Retention Management undertaken by Amazon. (Source: Mikianset et al.2013) Limitations Competitive Advantage and Globalization: According to Zheng (2013), business model applied by Amazon is applied by other online retail organizations. Amazon does not have that edge over the competitors as it used to have in the earlier days. The same model when applied by many online retailers does not have that appeal. The strategy of Amazon is well known to other competitors, who either copy that strategy or presents a better strategy thus robbing the company of intellectual pursuits. With the advent of globalization e-commerce businesses are springing up here and there. They are coming up with new and advanced models giving a tough competition to Amazon. Costs and Risks: According to Chiu et al. (2014), Amazon highly focuses on innovation which has resulted in sophisticated forecasting, overall operational efficiency and fast inventory. On the contrary, this has resulted in negative cash flows, which means Amazon first pays to the suppliers then receives payment. The risk of nonpayment is huge and the cost involved is also high. Many experts are of the opinion that this model cannot continue for long. Accuracy: Amazon heavily relies on computer infra structure and they have the largest cloud computing systems in the world. If the computer system is hacked or any cable disruptions happen then product delivery, receipt of order will not happen and accuracy will take a backseat (Mikians et al. 2013). Reliability and Security: Amazon operates on a global scale, so they are exposed to foreign exchange rate fluctuations which can badly affect the stock price of the company. Relying totally on the cloud computing has its share of blues. Once, the site is hacked customer sensitive data will be available to the hackers, and those data can be misused to a great extent (Benlin et al .2012). E- Business change management: Change of any management will lead to initial protests from the employees as well as from customers. Buyers are acquainted with a particular setoff models. This may lead to loss of customers and frustration among the employees. Optimization: The existing process of Amazon is very good but the optimization process is not very good. Amazon is losing the competitive edge that it used to have to other competitors (Huang and Benyoucef 2013). Conclusion The management of Amazon is able to achieve partly the objectives of this company. The objective of the management is to insist on higher standards, think on a bigger scale and recruit the best. Amazon has a lot of potentialities which is still unexplored in the cloud computing space and expansion space. Management can improve the limitations by creating an alternative mode of system of taking orders and payment process to stop relying on the cloud computing process and avoid any sort of disruptions due to hacking or other problems. Cash flow system is also not at a very good position, so advance payment for products should be encouraged. Recommendation It is recommended that the E-business model followed by Amazon is appropriate, but it lacks some applicability in the model. The e-business model followed by Amazon is replicated by many online retail stores and local start-ups are coming up, offering customers more attractive offers. Amazon should give more focus on the Research and Development division, and be more innovative in the approaches. Alternative ways of operating the model should be found out, so that in case of main server breakdown the service does not crash. References Benlian, A., Titah, R. and Hess, T., 2012. Differential effects of provider recommendations and consumer reviews in e-commerce transactions: An experimental study.Journal of Management Information Systems,29(1), pp.237-272. Chiu, C.M., Wang, E.T., Fang, Y.H. and Huang, H.Y., 2014. Understanding customers' repeat purchase intentions in B2C eà ¢Ã¢â€š ¬Ã‚ commerce: the roles of utilitarian value, hedonic value and perceived risk.Information Systems Journal,24(1), pp.85-114. Chiu, C.M., Wang, E.T., Fang, Y.H. and Huang, H.Y., 2014. Understanding customers' repeat purchase intentions in B2C eà ¢Ã¢â€š ¬Ã‚ commerce: the roles of utilitarian value, hedonic value and perceived risk.Information Systems Journal,24(1), pp.85-114. Das, K.K. and Ara, A., 2015. Growth of E-Commerce in India.Growth,2(4). Distante, D., Garrido, A., Camelier-Carvajal, J., Giandini, R. and Rossi, G., 2014. Business processes refactoring to improve usability in E-commerce applications.Electronic Commerce Research,14(4), pp.497-529. Einav, L., Levin, J., Popov, I. and Sundaresan, N., 2014. Growth, adoption, and use of mobile e-commerce.The American economic review,104(5), pp.489-494. Einav, L., Levin, J., Popov, I. and Sundaresan, N., 2014. Growth, adoption, and use of mobile e-commerce.The American economic review,104(5), pp.489-494. Hannak, A., Soeller, G., Lazer, D., Mislove, A. and Wilson, C., 2014, November. Measuring price discrimination and steering on e-commerce web sites. InProceedings of the 2014 conference on internet measurement conference(pp. 305-318). ACM. Hannak, A., Soeller, G., Lazer, D., Mislove, A. and Wilson, C., 2014, November. Measuring price discrimination and steering on e-commerce web sites. InProceedings of the 2014 conference on internet measurement conference(pp. 305-318). ACM. Huang, Z. and Benyoucef, M., 2013. From e-commerce to social commerce: A close look at design features.Electronic Commerce Research and Applications,12(4), pp.246-259. Huang, Z. and Benyoucef, M., 2013. From e-commerce to social commerce: A close look at design features.Electronic Commerce Research and Applications,12(4), pp.246-259. Lwin, H.T., Naing, T.T., Omieno, K.K., Raburu, G., Raburu, P., Computing, P., Goyal, M.J., Dadhich, M.A., Patil, P.G., Yawalkar, P. and Manoj, T., 2016. INTERNATIONAL JOURNAL SITE.Journal Publication,5(1). Mikians, J., Gyarmati, L., Erramilli, V. and Laoutaris, N., 2013, December. Crowd-assisted search for price discrimination in e-commerce: First results. InProceedings of the ninth ACM conference on Emerging networking experiments and technologies(pp. 1-6). ACM. Shaikh, A.A. and Gupta, G.K., 2014. M-Commerce Recomendation With Mobile Cloud Architecture.International Journal of Application or Innovation in Engineering Management (IJAIEM), pp.347-351. Wang, D., 2013. Influences of cloud computing on e-commerce businesses and industry. Zheng, X., Zhu, S. and Lin, Z., 2013. Capturing the essence of word-of-mouth for social commerce: Assessing the quality of online e-commerce reviews by a semi-supervised approach.Decision Support Systems,56, pp.211-222.

The Mystics in “What the Bleep Do We Know” an Example by

Uncovering the Bleep: The Mystics in â€Å"What the Bleep Do We Know?† The possibilities presented in the book create different realties and truths for those that would read it. These possibilities can be too influential to those that do not have enough background in terms of the fields discussed in the book; the readers can be easily misled to conclusions that are drawn from questionable justifications that do not even qualify as science (McCue, 2006, p. 1). Reading the books summaries from others who opted to work on the same piece exposes possible structural problems inherent to the book. Taking for example, the Alice in Wonderland likeness of the film collages many scientific approaches into a whole form of art slash informative melodrama that does not has a definite identification of its real and unreal scientific explanations. According to some critics of the book, its authors failed to attribute the correct proportions of the reputable figures included in the book (scientists, philosophers, religious leader, etc.) drive to push forth their concep ts as real science (McCue, 2006, p. 1). Due to this failure, the book exposes their readers to questionable notions of truths and fallacies. Need essay sample on "Uncovering the Bleep: The Mystics in What the Bleep Do We Know?" topic? We will write a custom essay sample specifically for you Proceed Students Usually Tell EssayLab professionals: How much do I have to pay someone to make my paper now? Essay writers suggest: Follow Essaylab Writing Service Taking into consideration the possible structural flaw of the book leads this paper to delve further into discussing the basic criticisms to What the Bleep Do We Know?- exaggerates the value of quantum mechanics and anti-scientific. The authors of What the Bleep Do We Know? find themselves in a position that imposes a need to explain the value of quantum mechanics. Defining quantum mechanics with a single focal point is virtually impossible; quantum mechanics as a form of science has branched out to many forms (Stanford Encyclopedia of Philosophy, 2000, p. n.pag.). In mathematical terms, quantum mechanics is well explained through the measurement structures it was able to provide and even with the theoretical- practical bearing it has (Stanford Encyclopedia of Philosophy, 2000, p. n.pag.). On the other hand, in terms of quantum mechanics being a tool to draw out a concept what the world is, up to date is highly contested. The scientific community has been clamoring to debunk and prove quantum mechanics as an integral part of the sciences. The vagueness that quantum mechanics exposes through its failure to provide the interpretations that it push for, gives enough reason for many members of the scientific community to scrap the whole idea of quantum mechanics (Stanford Encyclopedia of Philosophy, 2000, p. n.pag.). In the book What the Bleep Do We Know? the argumentation for quantum mechanics is scrapped by the scientific community in the same way that it scrapped the theoretical aspect of the said paradigm. What the Bleep Do We Know? finds guilt in pursuing quantum mechanics to create realities in vital parts of the book; the book can even be said to be guilty of asserting realities through modern day quantum mechanics principles. This critics allegation can be proven through three major examples included in the book. First, Candace Pert narrated in the book that the Native American as well as the part of Columbus have major problems in seeing each other since both parties are unaware of the existence of each other (Intuitor.com, 2005, p. n.pag.). The Native American people supposedly were unable to see the gigantic ship of Columbus since the actual physical attributes of the ship is not included in the consciousness that the Native Americans have. In the same way, Columbus during that time was supposedly unaware of the canoes used by the Native Americans. Using this example exposes the bias of the book to generalize even a history that is unverifiable to has occurred in a time frame on ly explainable through quantum mechanics such as seen in the failure of the brain fluxes to explain the presence of the ships and the canoe. This example was included in the book and was treated as a verified fact; but in reality, this event is still contested in terms of it being an actual event or even it occurring at all. Second, the cited example of the P-59 and P-38 pilots who argued that the P-59 pilots claim regarding the existence of jet planes shows the inconsistencies within the books context sued in quantum mechanics (Intuitor.com, 2005, p. n.pag.). One of the pilots of the P-59 supposedly dressed up as a gorilla and passed clear of the practicing P-38. Supposedly, after the event the P-38 pilots never mentioned any articulation of doubt with the realness of the claim of P-59 pilots that jet planes exist (Intuitor.com, 2005, p. n.pag.). Finally, the water photographs used in the book depicted the different use of labels and the extent of the influence of the use of such labels. In What the Bleep Do We Know?, ordinary individuals are said to be composed of 90% water; it is scientifically known that this proportion is a fallacy to the real physical nature of individuals. The point for enumerating these three examples is simply to point out that quantum mechanics as represented and used in the book What the Bleep Do We Know? is highly contestable in terms of validity and realness. The idea that realities can be constructed in a relative manner molds reality itself in a manner that is too superficial and in the borderline of being a fallacy. The claim that the Native Americans and Columbus are not aware of each other can be contested with the generalization that inference is one of the characteristics of mentally enabled bodies. It is not historically proven that during that event, ignorance has really sprung out and affected both parties. It is also plausible that maybe the two parties are aware of each other but do not have a parallel system of representation to address and recognize such existence. Among the other possibilities, the ancient nature of such example makes verifying it even harder to achieve because there are no written history to account for it. On the second example, the authors of the book took a stand that yes perceptions can be made even without prior experience to the event; the submissive reaction of the P-38 pilots exposes the reality that consciousness and experience can lead to different perceptions. The idea that the second example showed counters the idea of the first example since the first e xample generalizes that humans are incapable of processing what they presuppose as not parts of their consciousness and experience. The last example shows the power of labels, in such a way that it can completely modify existing conventions of meaning and value. If this is the case then labels should be the only focus of all academic institutions since knowing labels literally translates to knowing everything else there is to know (Intuitor.com, 2005, p. n.pag.). Alongside with the confusing use of the concept of quantum mechanics in molding reality, What the Bleep We Do Know? is also guilty of developing a perverse advocacy to a superior being or God through quantum mechanics. In the figure of Ramtha, quantum mechanics was used as the benchmark of modernizing sciences closer and closer to what cannot be perceived by the sensory faculties such as the existence of God (Intuitor.com, 2005, p. n.pag.). There is nothing wrong with advocating for the merging of religion and of the sciences, as long as it is not achieved through the fabrication of highly theoretical and even fallacious claims that seeks to replace the existing consciousness by harnessing more popular acceptance. At this point, this paper sees the book What the Bleep We Do Know? as guilty in terms of having the motive of misleading the believers of quantum mechanics to become more anti-scientific and pro-religion, such as vocalized by the books critics as Mormonism (McCue, 2006, p. 4). Furthermore, these criticisms were articulated even by one of the featured characters in the film version of the book. David Albert of Columbia University expressed outrage with the way scientific arguments are used and fabricated in the final output of What the Bleep We Do Know? (Intuitor.com, 2005, p. n.pag.). He argued that the book and even the movie uses the purity of science to open up interpretations which are misguided and will only lead to more distortions in the understanding of science (Intuitor.com, 2005, p. n.pag.). This criticism paves the way for coining the books authors as advocates of pseudoscience. Pseudoscience is the attempt to masquerade unscientifically proven knowledge as real science by mixing it up with the genuine science (Lower, 2008, p. n.pag.). The claim of Albert shows the potential of the book to follow the same path; the book has the tendencies to make the pseudoscience of quantum mechanics as the justifying scientific proof for its claims. Putting all of the criticisms regarding What the Bleep We Know? into a holistic picture paints an image that shows the power of propaganda fuelled campaigns in construing realities for the benefit of their cause. Whether the authors of the book advocate Mormonism or simply quantum mechanics is no longer the concern of this paper. Everything presented in this paper represent the most well articulated arguments in proving the major flaw of the book put into close examination- quantum mechanics and being anti-science. Conclusion: Defining the Bleep This paper started with its thesis that the book that turned to movie What the Bleep Do We Know? is best discussed through its quantum mechanics implications. The presented arguments in this research paper show the dominant concepts of quantum mechanics in the whole book; thus making the thesis statement fully realized. Other thesis could have been put forward such as defining the bleep. However, this paper deems it to be almost cosmically impossible to achieve since the bleep as represented in the book is laden with too many definitions and meanings. On the other hand, this research paper deems that it has accomplished explaining its thesis through the arguments presented in the earlier parts of the paper. In the same way, this research paper recognizes its responsibility to generalize its position after analyzing the most pronounced criticisms for and against the main thesis of the book. Nonetheless, the authors have created more than a fun way of viewing ones reality. Truly, the authors that set out to create an alternative way of molding realities were able to achieve their goals; given that their goal really is to provide new ways of viewing reality. The arguments presented in this research paper reveal the best and worst parts of the book as an informative and transforming book; but, it can still be said that balancing the arguments is still needed. Taking into consideration the negative reactions of the science community as presented in the later part of the paper reveals that there are existing contradictions between the scientific claims of the authors and science backed up scholars. The book is guilty in terms of perverting some scientific pillars to pave way for the arguments that it would like to push forth. The authors as mentioned by David Albert are guilty of creatively fabricating the small parts of the real science to form a whole new science; a new one but not necessarily a real one. It appears that the most pronounced negative criticism thrown at the authors of the book is rooted on the grounds of quantum mechanics. This can be said to be true since most of the assertions in the paper are deemed to be fallacious even in terms of quantum mechanics. However, the most successful contributions of this book to its audience and even the scientific world also lie within the tenet of quantum mechanics. The authors inclusion of quantum mechanics made the book more vital in terms of contributing for the academic world and even to the lives of its readers. The reality dynamism that is observable in the whole book provided an escape for those that find their reality too constrained and too linear. Conclusively, it can be said that the safest way of assessing the book What the Bleep Do We Know? is through its effects on readers in terms of good habits such as positive thinking. In terms of being an academic piece this book definitely fails in the conventions of the academic world. It can be said that the use of the book would determine its efficacy and value. Bibliography Arntz, W., Chasse, B., & Vicente, M. (2005). What the Bleep Do We Know? . Florida: Health Communications, Inc. Baron, D. (2004). What the Bleep Does It Mean? Retrieved July 30, 2010, from www.scribd.com: https://www.scribd.com/document/6728559/What-the-Bleep-Does-It-Mean-By-Dov-Baron Laitman, R. M. (2006). Kabbalah, Science and the Meaning of Life. Toronto: Kabbalah Laitman Publishers. Lower, S. (2008). Pseudoscience. Retrieved July 30, 2010, from www.chem1.com: http://www.chem1.com/acad/sci/pseudosci.html Positive-Thinking-Principles.com. (2010). Dr. Masaru Emoto: The Power Of Thoughts. Stanford Encyclopedia of Philosophy. (2000, November 29). Quantum Mechanics.