The Failure of Anti-Smoking Ad Campaigns Essay - 1077 Words

For decades, researchers and scientists have been studying on the impact of anti-smoking advertising campaigns .As a result of some research , main question arises : â€Å"do anti-smoking ads really have an impact on people’s decision about quitting smoking?† or â€Å"do they really work?† It is a controversial issue and plenty of studies and investigations support that there is no clear evidence to prove they have a significant influence on adults’ or youth’ decisions. The most striking reason of why anti-smoking ads fail is that there is not enough attention to encourage smokers or they are not supposed to prevent people from smoking. The reason is advertisements are made to profit .Anti-smoking ads are not advantageous or profitable. Thus,†¦show more content†¦For example, when they see ashtray, cigarette holder, their brain gets into action for smoking. Nicotines withdrawal symptoms are powerful and hit the fastest of all drugs and it h as no alternative .So it is not easy to cope with its absence. Physical and psychological handicaps are also some negative sides of the nicotine withdrawal syndrome. These are the symptoms and people experience cigarette craving, depression, insomnia, irritability, nervousness, anxiety, concentration difficulties and weight gain. Each person has their own set of withdrawal symptoms. Usually the symptoms are most severe during the first 3 days following cessation, but may continue for weeks. Even symptoms like craving and urgently needing a cigarette may continue to show up for months after quitting. The severity of these symptoms depends on the number of cigarettes smoked daily and duration of usage. (Hesami,Alvanpour,Kashani,TaftiHeydari,2010) Anti-smoking ads don’t use much effective tactics compared with smoking ads. When we consider the smoking ads, they have a strong tactic. For example, movies make cigarette smoking cool. Similarly, in real life or smoking commercials c elebrities attract attention by their fans. Some people see them as an idol and do what they do. When we handle the anti-smoking ads, â€Å"selling disease and death† is the main theme. Disease and death messages, discuss how smokers suffer from serious diseases such as emphysema and lung cancer. The aim of these ads isShow MoreRelatedAnti Smoking Ads1293 Words   |  6 PagesCDC Anti-Smoking Campaign Ads From the common cold to deadly viruses, there are threats to public health everywhere in the world, whether they are caused naturally, intentionally, or accidentally. Providing strategic direction and support against these threats is a national health organization known as the CDC (or the Centers for Disease Control and Prevention). The CDC is one of the most predominate national health institutes the United States and the world. 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